The Inch Pincher could run a quarter mile in 14.9 seconds at 91.5 mph. It was given its name because it could win with fewer cubic inches.
"Think Small" was voted the top advertising campaign of the twentieth century by Ad Age. It marked a true shift in the advertising landscape. The customer was trusted to be smart enough to work things out since the copy didn't speak down to anyone.
Prototypes were called the "KdF-Wagen" (German: Kraft durch Freude -- "Strength through Joy").
Franz Xaver Reimspiess, an engine designer at Porsche KG created the Volkswagen trademark, the letters V and W contained in a circle. He was also responsible for the improvement of the Beetle's engine in the late 1930's.
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